The COVID-19 pandemic has affected all industries, including real estate. Instead of in-person transactions, we’ve taken the business online. If you’re planning on selling your home this year, make sure you attract potential buyers with a strong online listing starting with standout photos. It’s the first step to leaving a great and lasting impression on enthusiastic buyers.
You can hire a professional, but if you prefer to take listing photos on your own, here are a few real estate photography tips to get you started.
- Before you even begin, declutter your home. A perfectly composed photo of a dirty and cluttered home won’t do. Organize your space in a way that will make it look roomy and clean. Vacuum away. Clear your racks. Style or stage your spaces if you have to. Remove family photos and personal belongings. All of these steps will allow potential buyers to visualize the home as their own.
- Check your gear. Can your smartphone or camera take high-definition pictures? If you have the budget, use a DSLR camera and wide-angle lens. These will help you show potential home buyers each room as clearly as possible. Don’t forget your tripod because the slightest movement will produce a blurry photo, and trust me, you wouldn’t want that!
- Capture all spaces, angles, aesthetically pleasing furniture, and surrounding views. There is no such thing as “too many” when it comes to photographing and marketing homes. Take pictures of each room, then zoom in on the details, especially the home’s highlights. Doing so will help pique the interest of prospective home buyers. Moreover, you will want to have as many options and orientations as possible to upload on social media and other platforms.
- Use lighting. You won’t be able to show a space effectively if it’s poorly lit. Plenty of natural light is best— it adds magic and warmth to listing photos, making each space look more inviting. As such, check how the natural light floods into each room throughout the day to determine the best time to take photos. For rooms that don’t receive much natural light, lighting fixtures like lamps and candles will help especially for nighttime photos.
- Don’t be too artsy. The best listing photos are crisp and clear. This allows you to showcase your property’s best features. As such, avoid using heavy filters or post-processing effects. The only editing your photos need is correction, not manipulation. Correct the brightness and the colors or retouch a speck of dirt so the space looks as it does in person. Misrepresentation is a definite no-no.
Make your online listing stand out
Real estate photography, when done right, will help you sell your home fast, especially in a market as coveted as La Quinta CA real estate. Let’s make sure your home gets its time in the spotlight.
For more tips on how to make your property a sought-after home for sale, contact me, Kathleen O’ Keefe Galigher, at 760.567.7822 or send me an email at okeefe(dotted)kathleen(at)gmail(dotted)com.